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EPR Archived News |
EMPACT Email Campaign Produces 69% Open Rate for Lollicup ® Tea ZoneReleased on = February 24, 2005, 3:49 pm Press Release Author = mUrgent Corporation Industry = Management Press Release Summary = Juice bar in Irvine, CA is blown away by phenomenal results from one email campaign using EMPACT: Email and Wireless Marketing Manager. Press Release
Body = Santa Ana, CA – Attention-getting personalized subject
lines, tempting discounts and free drawing coupons enticed just
over half the recipients of Irvine's Lollicup Tea Zone to open the
Customer Appreciation Day emails they recently received from the
shop. At nearly 51 percent, Lollicup's open rate was 35 The messages
were sent using mUrgent Corporation's (http://www.murgent.com) EMPACT “Email marketing is our most powerful guerilla marketing tool,” says Ito. “It’s faster and more personal than display or broadcast advertising. Personalized email, sent only to people who have given us their email addresses voluntarily is hard for customers to resist.” Because most of Ito’s customers were Internet-savvy young adults, he places an email sign-up sheet at the counter and quickly captured hundreds of names. Lollicup’s ® customer database had grown by nearly 10 percent every month as new customers are attracted by forwarded EMPACT emails and word of mouth. Ito also enjoys being able to collect personal emails on the Irvine Lollicup ® website. EMPACT allows Ito to create his own promotions and schedule their distribution from his own computer since the software is web-based and does not require purchasing expensive software which must then be installed, maintained and updated. “The convenience and ease of using EMPACT is exceptional,” Ito says. “And I don’t need an expensive IT staff, hardware and software to maintain it. Whenever we have a special event or want to run a new drink coupon, I can create it right here.” About mUrgent mUrgent Corporation
is an e-marketing authority and provider of both self- and full-service
email and wireless marketing solutions businesses can rely on to
automate more frequent, personalized communication to customers,
bringing a higher Web Site = http://www.murgent.com Contact Details
= 1450 N. Tustin Ave.
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