Released on = November 22, 2005, 5:07 am

Press Release Author = Anna Vickerstaff

Industry = Management

Press Release Summary = Campaign is part of ongoing focus of driving revenue through
mobile channels

Press Release Body = This week, Tribal DDB launches a new online ad campaign to
promote Guardian\'s free trial of its new mobile crossword service.

With an objective of generating subscriptions to the new service, the campaign
comprises banners and skyscrapers and launches on www.guardian.co.uk.

Graham MacFadyen, Subscriptions Manager at Guardian Unlimited, comments: “This
campaign is part of a wider strategy of offering Guardian content through a variety
of digital touch-points, while continuing our focus on driving revenue through
mobile channels.”

Tribal\'s creative shows a blank crossword puzzle and invites consumers who wish to
take up the one-day trial to enter their mobile number into the blank spaces.

Matthew Law, Account Director at Tribal DDB, explains: “The Guardian crossword
campaign is all about making the process for consumers to access Guardian’s range
of content as direct and as easy as possible.”

Guardian\'s mobile crossword service costs £3 a month. For this, consumers receive a
daily cryptic and quick crossword, direct to their mobile. The campaign will run for
3 months
…ends/

Editor’s notes

About Tribal DDB
Tribal DDB is a top ten international digital marketing agency, with a strong
reputation for strategic thinking and excellent creative work. Tribal DDB delivers
the full spectrum of digital services from online marketing, media buying and
planning and strategic direction through to web design and programming.

Tribal DDB clients include: Marmite, Volkswagen, Harvey Nichols, Guardian, AXA,
Philips, TUI, Johnson & Johnson and Mobileshop.

www.tribalddb.co.uk

Contact:
Anna Vickerstaff
Tribal DDB
020 7258 5654
anna@tribalddb.co.uk


Web Site = http://www.tribalddb.co.uk

Contact Details = Tribal DDB London
12 Bishops Bridge Road
London W2 6AA