Released on = January 30, 2007, 4:50 pm

Press Release Author = Michelle Steilen

Industry = Management

Press Release Summary = The New and Reliable Source for Marketing to the Action
Sports Industry is imA, Imagine Marketing Agency

Press Release Body = El Segundo, CA- February 1, 2007- imA was started by
pro-snowboarder Caroline Graeff and is operated by riders of all sports. It is the
new hot spot for expertise in authentic grassroots and pro-social youth marketing by
way of action sports.

Years ago, Caroline saw that one of the most obvious ways to market to youth is
through action sports. The heroes that lead the surf, snow, bmx, fmx and skate
industries pave a broad spectrum of lifestyles for teens to relate. The variety of
these different types of individualities and cultures are chock-full of
self-expression and acceptance and is sure to bring that youthful energy to brands.


imA serves as a source for trusted marketing and public relations through the
plethora of connections of their rider operated staff. Those on staff at imA have
life-long educations of trend watching as participants in the industry and this has
proven to attract even the most core clients, like pro skateboarder, Mike Crum and
pro FMX rider, Doug Parsons. imA’s efforts respect the participating population by
contributing pro-socially to the action sports youth, environment, art, music,
safety and park rehabilitation and construction.

imA is determined to use action sports as a platform to help non-endemic companies
capture the hearts and minds of young people in ways that build credibility and
reliability around their brands. imA acts exclusively as a communicator to
companies on how to authentically use action sports in ways that positively
contribute to the different surf, skate, snow, FMX, BMX, and wake industries.

imA offers branding, rebranding, public relations, sponsorship negotiation and
activation, consulting, athlete marketing and career development services. Visit
them at www.imaginemarketingagency.com or call (310) 546-5649 for information.


Web Site = http://www.imaginemarketingagency.com

Contact Details = Michelle Steilen
400 Continental Blvd., Suite 600
El Segundo CA, 90254
310/546-5653