Released on: September 4, 2007, 4:44 pm

Press Release Author: Patricia Cohen

Industry:

Press Release Summary: Taking a chance on expensive freebees pays off large
dividends for discount fragrance retailer

Press Release Body: Vacation giveaways continue to be part of discount designer
fragrance wholesaler’s marketing strategy. MyPerfumesForLess has given away over
$5,000 in free vacations as of second quarter 2007, sending its loyal members to hot
vacation spots such as Orlando Florida, San Antonio Texas, Las Vegas Nevada, Miami
Florida and Cancun MX, among other locations. The fragrance e-tailer has found
another offering appealing to its members’ appetite. “Our company has found this
marketing strategy to be extremely effective as there is some level of correlation
between shoppers of designer fragrances and certain vacation-taking lifestyles” said
Sunil Sajnani, President MPFL.

“The vacations are a small token of appreciation for our loyal members who keep
bringing in continuing business as well as referring other high volume buyers to our
business. We plan on continuing the free vacation program for many many years to
come”, said Shawna Golden, VP of Marketing MPFL.

MPFL expects to triple the vacation giveaways by the same time next year as business
is expected to grow at current pace.

Web Site: http://www.myperfumesforless.com

Contact Details: Sunil Sajnani - President
Los Angeles, CA 90003
Phone: (888) 423-6392
Fax: (888) 211-4128
support@myperfumesforless.com