Industry: Press Release Summary: Corporate America Goes Pink On Behalf of Breast Cancer Awareness Month (October)
Press Release Body: “What do Cartier, Coach, Hershey’s, Estee Lauder, Ralph Lauren, Yoplait, tic tac, M&M’s, Kellogg’s, and Multipet all have in common? These companies, along with dozens more, have gone “pink” during the month of October and are making charitable contributions on behalf of Breast Cancer Awareness Week,” according to Leslie Yellin, Multipet Director of Strategic Sales.
Everlast has pink boxing gloves; Hershey’s makes pink York Peppermint Patties; Playtex has Passion for Living pink gloves; and tic tac comes out in pink.
“The list of companies going “pink” grows with every year and is representative of the commitment corporate America has made on behalf of breast cancer awareness and research for a cure,” adds Ms. Yellin.
#1 Selling Dog Toy Goes Pink “Multipet International, a pet toy company whose ever-popular Loofa dog appears in the PetSmart TV commercials, has specially produced a pink Loofa dog with the recognized pink ribbon embroidered on its chest,” notes Ms. Yellin, a breast cancer survivor who spearheaded the “pink” program at the company.
“A new dog command has entered the marketplace…”sit,” “stay,” and “fight” breast cancer,” adds Ms. Yellin. “The Breast Cancer Research Foundation has been selected as our charity-of-choice to receive ongoing contributions from the sale of the pink Loofa Dog,” says Ms. Yellin.
The pink ribbon Loofa Dog will be sold in over 20,000 stores nationwide including PetSmart, PETCO, Pet Supplies Plus, Meijer’s, Walgreens, and CVS,.. It is available in three sizes: 12”, 18” and 24” with a suggested retail price of $3.99--$8.99.
Web Site: http://
Contact Details: TJ Sacks & Associates 445 Park Avenue, 9th Floor New York, NY 10022
2012
