Released on: December 4, 2007, 7:17 am

Press Release Author: anne lotey / Retailord.com

Industry: Media

Press Release Summary: SUP Is Serious About Potential Of Bloggers And Expects Huge
Cashflow From The Business And Industry It Is Present Right Now. It Is Good For
Leveraging.

Press Release Body: SUP Goes To US And Bags Livejournal.Com

SUP Is Serious About Potential Of Bloggers And Expects Huge Cashflow From The
Business And Industry It Is Present Right Now. It Is Good For Leveraging.


A leading Russian company SUP announced on Monday it has bought blog-hosting firm
LiveJournal as part of a plan to cultivate an international community of people that
create such online diaries. The company is targeting various types of bloggers from
different cultures and countries.
The Russian media company said it acquired LiveJournal from Six Apart Ltd. in San
Francisco and that it will operate the blogging firm from the same operative
California city.
Surely the company sees this as inorganic growth opportunity to commemorate the
occasion, a party celebrating the deal is planned for Monday night in a chic San
Francisco restaurant and the guest list includes the Six Apart mascot, a live goat.
Financial terms of the deal were not disclosed, which will be announced in some weeks.
SUP began licensing LiveJournal blog-managing software from Six Apart slightly more
than a year ago. Live jounal was on its acquisition list since then. The Russian
component of LiveJournal nearly doubled in users during that time period and now
represents 28 percent of LiveJournal\'s more than 18 million monthly visitors,
according to SUP.
\"Having gotten to know LiveJournal in Russia over the past year we see enormous
potential in developing the business worldwide,\" said SUP chief executive Andrew
Paulson.
\"We believe this is a great opportunity.\"
Along with a new management team, SUP promises \"significant new investment\" in
LiveJournal.
Brad Fitzpatrick started LiveJournal in 1999 as a way to let his high school friends
stay abreast of his life. Six Apart bought the company that operated LiveJournal in
2005.
Fitzpatrick recently left Six Apart for a job with Northern California Internet
colossus Google but will remain on a LiveJournal advisory board created to oversee
the firm\'s transition to SUP. This smooth transition helped SUP to create a marking
presence in blog-hosting market.
Online media company SUP was founded in 2006 with Russian capital and an
international management team.
SUP operates popular Russian social networking website LiveJournal.ru; sports and
entertainment website Championat.ru, and online advertising operations +SOL and
Victory S.A.
Right now they are focusing western people because internet users are more in this
part of the world. Released for public. Issued by http://www.retailord.com ©
Retailord.com for its site contents. Post your comments on www.retailord.com/blog
SUP is the Property of SUP. All other brands are properties of their respective
owners.


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