The blockbuster drug model drove the pharmaceutical industry to great heights for decades. In the current pharmaceutical market, however, blockbusters are becoming few and far between. In what can sometimes be a search for pharma’s holy grail, the difference between discovering a blockbuster and the next me-too product often comes down to experience and expenditure.
Companies & Therapeutic Areas Included in Report
Companies
Abbott Laboratories Amgen AstraZeneca Berlex
Therapeutic Areas
Cardiovascular Central Nervous System Depression Endocrinology
Charts & Graphics table of contents :
RESOURCE ALLOCATION AND STRATEGIC PROFILES Figure E.1: Study Context: Therapeutic Areas Figure E.2: Niche Brand Commercialization Spending Breakdown Figure E.3: Percent of Marketing Budget by Phase
GLOBAL RESOURCE ALLOCATION
Figure 1.1: Mid-Level Brand Global Expenditures and Sales
Table 1.1: Global Launch Context Figure 1.2: Global Spending Figure 1.3: Global Staffing Figure 1.4: Global Activities Spending Figure 1.5: Global Activities Staffing
EUROPEAN MARKETING
Figure 2.1: European Marketing Mix
Table 2.1: European Launch Context Figure 2.2: European Total Spending Figure 2.3: European Total Staffing Figure 2.4: European Brand Activities Spending Figure 2.5: European Brand Activities Staffing
US COMMERCIALIZATION
Figure 3.1: US Marketing Mix Table 3.1: US Launch Context Figure 3.2: US Total Spending Figure 3.3: US Total Staffing Figure 3.4: US Brand Activities Spending Figure 3.5: US Brand Activities Staffing
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