Released on: February 5, 2008, 3:07 am

Press Release Author: Jennings Public Relations & Advertising

Industry: Marketing

Press Release Summary: Fifty-five percent of well-insured adults go online six or
more times a week, according to Experian Research Services. Download free
demographic profile of well-insured adults from Experian Research Services:
www.smrb.com/?c=Proquire

Press Release Body: NEW YORK - Fifty-five percent of well-insured adults go online
six or more times a week, according to Experian Research Services. As the insurance
industry has the highest customer acquisition cost in business today, an online
strategy is necessary to attracting these well-insured prospects.

Download free demographic profile of well-insured adults from Experian Research
Services: www.smrb.com/?c=Proquire

According to Ken Treske, president of Vente, an Experian Company, the demand for
insurance can be triggered by a number of specific individual circumstances such as
a new home, baby or dissatisfaction with existing providers. \"Unlike other
industries, insurance marketers can rapidly steal market share by focusing on
changes at the individual level,\" said Treske. \"The best tactic for accomplishing
this is via the Internet because of reporting technology which allows you to reach
qualified consumers in real-time.\"

Watch Treske, present an online strategy for insurance marketers:
http://www.youtube.com/watch?v=3dVGcigvze8

Experian Research Services isn\'t the only company to point to the Internet. In the
next five years, the Direct Marketing Association predicts that commercial e-mail
spending will rise 23.4 percent per year along with Internet advertising spend
rising 18.7 percent each year.

ProQuire, a product of Experian Research Services, offers specific prospect lists
with a propensity to purchase certain products or services. ProQuire uses research
from Simmons National Consumer study and Experian\'s portfolio of Web sites, ad
networks and data validation tools to identify the right consumer behaviors, plan
campaigns and provide error-free data feeds.

Experian Research Services (ERS) is ranked one of the fastest growing market
research companies by Jack Honomichl, the leading market research authority. ERS, a
part of Experian, is comprised of Simmons, a full service, consumer research
organization that has been The Voice of the American Consumer for more than 50
years, and Vente, a real-time online quality lead generation service.



Web Site: http://www.smrb.com/?c=Proquire

Contact Details: For more information, please contact Valerie Jennings at
816-221-1040 or send an e-mail to info@jenningspr.net.