Released on: February 15, 2008, 1:12 am

Press Release Author: Cathryn van der Walt

Industry: Telecommunications

Press Release Summary: Loop Mobile Limited and Intercasting Corp.,announced today
they are working together to make MOKO, one of the world’s leading mobile
communities, available to ANTHEM™ mobile operators.

Press Release Body:
Barcelona,February,15,2008 -- Loop Mobile Limited(“Loop”) and Intercasting Corp.,
which provides ANTHEM™ to connect mobile carriers with social networking communities
and entertainment companies, announced today they are working together to make MOKO,
one of the world’s leading mobile communities, available to ANTHEM™ mobile
operators.

Loop Mobile and Intercasting plan to make the MOKO mobile community available to
subscribers of carriers that have adopted ANTHEM™ in North America and Europe.

“This initiative is another step in the continued globalisation of the MOKO
community and we are pleased to be working with Intercasting to enable a simple way
for carriers to connect with the MOKO service,” outlined Mr. Martin Hoffman, Loop’s
CEO and Managing Director. “We are confident that the full integration of the MOKO
community on the Intercasting Anthem platform, will provide a compelling mobile
community networking experience with the advantage of deep integration into the
carriers messaging and billing systems.”

“ANTHEM’s flexibility means that we can help the MOKO mobile community expand its
distribution and reach alongside the large web communities already on the social
networking platform,” said Sean Kane, General Manager International of Intercasting.
“Delivering the MOKO mobile community to more carriers and driving MOKO
functionality further into core handset capabilities is a win all around.”

Loop’s MOKO mobile community has already generated over 4.5 million MMS, over 76
million instant messages, over 3 million private messages and over 35 million video
downloads. In the last 12 months, the average user session time has doubled to reach
75 minutes per user session.

Intercasting currently works with wireless carriers such as Boost Mobile, Sprint, 3
UK and Virgin Mobile to provide a bevy of web-based community and social networking
sites for subscribers through its ANTHEM™ platform. ANTHEM™ also currently serves
major brands and entertainment companies that wish to deploy mobile social
networking communities.


About Intercasting:

San Diego based Intercasting, a leading mobile social networking company, partners
with wireless carriers, social networking companies and major brands & entertainment
companies across the globe to drive the growth of personalized mobile media through
its ANTHEM™ platform. Founded in 2004, Intercasting was the first company to deploy
a carrier-grade mobile blogging and social networking application in North America
with Rabble. Mobile carriers, brands and social networking sites interested in
partnering with Intercasting please email anthem@intercastingcorp.com.

About Loop Mobile Limited:

Loop Mobile Limited is an international provider of mobile communities, targeting
the youth and young adult demographic. The company’s flagship mobile community
product, MOKO, is implemented across the 3 Mobile Australia and Virgin Mobile
Australia networks with Optus Communications going live early 2008. MOKO is also
available
worldwide via mobile internet at www.moko.mobi. Loop also provides white-label
mobile community services to major brand and content owners including Telstra
Australia and ITV PLC, the United Kingdom’s largest commercial television
broadcaster. Loop was founded in 2004 in Perth and is today headquartered in Sydney.
Its proprietary
platforms enable the uploading and viewing of pictures and videos, personal
profiles, live chat threads, private messaging, search facilities and additional
features. Loop was the winner of the 2007 Best User Generated / Social Networking
Service “MEFFY” international award by the Mobile Entertainment Forum for MOKO. MOKO
mobile
community was also the winner of the 2008 National Association of Television Program
Executives’ (NATPE) Mobile++ Top 12 Awards for excellence in the mobile content
marketplace. http://www.loopmobilelimited.com

For Intercasting:

Laura Lazear / Zella Panossian
mPRm Public Relations
(323) 933-3399
dbenson@mprm.com / zpanossian@mprm.com





Web Site: http://www.loopmobilelimited.com

Contact Details: Media Contact:

Cathryn van der Walt
Einsteinz Communications
Coorparoo,Queensland
Australia
+61 402 327 633
cathrynvanderwalt@einsteinz.com.au
http://www.loopmobilelimited.com