Released on: May 30, 2008, 7:22 pm

Press Release Author: Richard Rawson/JamboKids Company, Inc.

Industry: Retail

Press Release Summary: Great Falls, Virginia, May 28, 2008 — JamboKids launches new
Direct Vendor Ship (DVS) relationship with Target.com, allowing the specialty
toymaker to ship directly to Target’s online guests.

Press Release Body: For Immediate Release

CONTACT:
Richard Rawson, Psy.D.
JamboKids Company, Inc.
Tel: 703-759-0023
Cell: 703-599-1078
Fax: 703-991-9162
Richard@JamboKids.com

JamboKids Company, Inc. announces online partnership with Target.com -- one of the
most innovative retail websites.

Great Falls, Virginia, May 28, 2008 — JamboKids launches new Direct Vendor Ship
(DVS) relationship with Target.com, allowing the specialty toymaker to ship directly
to Target’s online guests.

“We are very excited about this new vendor relationship and opportunity to expand
our specialty retail presence by partnering with strong Internet retailers such as
Target.com,” states JamboKids Founder, Richard Rawson, Psy.D.

“It also signals a growing awareness of multicultural trends among retailers who are
aiming to recognize and address the changing face of America,” adds Rawson, who
views the new partnership as validation of the growing need for toys that reflect
the ethnic diversity of kids in the US.

As Americans become more attuned to their heritage and less likely to speak only
English, shopping malls have become more inclusive of Hispanic Americans, African
Americans, Asian Americans and increasingly Central and Eastern European Americans,
(CEEA).

The JamboKids dolls and storybook characters represent a range of cultures – Asian,
African, Hispanic, North American, and Russian – reflecting the growing cultural
diversity of our society. Through their adventures, they learn life lessons and meet
life’s challenges in positive and uplifting ways, modeling social awareness, civic
mindedness, and other virtues that are universally valued by people across the
world.

For parents and grandparents looking for fun, positive, contemporary, relevant role
models for their 3-8 year old children, JamboKids meets the need head-on with their
adventure stories and dolls that celebrate cultural diversity and model positive
character values.

The soft doll and soft cover book sets give parents, grandparents, and caregivers an
opportunity to cuddle up and bond with their kids and give them the attention they
crave. They also help stimulate interest in reading, enhance language skills,
promote one-on-one communication, build attention spans and listening skills, and
encourage a child\'s curiosity, creativity, and imagination.

To learn more about JamboKids or its line of multicultural children’s toys and
resources for parents, call 703-759-0023 or visit online at
http://www.JamboKids.com.

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Web Site: http://www.JamboKids.com

Contact Details: Richard Rawson, Psy.D.
JamboKids Company, Inc.
Tel: 703-759-0023
Cell: 703-599-1078
Fax: 703-991-9162
Richard@JamboKids.com