Released on: July 15, 2008, 10:18 pm

Press Release Author: Natasha Pierre

Industry: Entertainment

Press Release Summary: Fresh Phenom embodies greatness. In order to achieve
greatness you must first feel great. Whether you are new on the scene and month
after month or year after year of dreaming and overcoming adversity by persevering,
you now have achieved your goal. All eyes are on you! Or after years at your current
position just when everyone thought your best days were behind you; you thought
otherwise, reinvented yourself, and proved to yourself and others you still have
greatness in you. That\'s probably the greatest feeling you\'ve ever had; that\'s the
Fresh Phenom feeling.

Press Release Body: New York, NY -. Oscar Caba and Ralphy Simet founded Fresh Phenom
in 2008 to produce and market the Fresh Phenom line of t-shirts and apparel to the
fashion industry. Fresh Phenom t-shirts were created and designed to capture the
spirit of the “fresh face on the scene,” whether the actor getting all the buzz in
Hollywood or the latest first draft pick in the NFL. The t-shirts sport the artwork
and logo of the Fresh Phenom, designed by both Oscar Caba and Ralphy Simet
specifically for Fresh Phenom. T-shirts are available in men’s sizes, but can
certainly be worn by anyone who wants to give off the Fresh Phenom vibe, male or
female. Later, the line will expand to offer clothing for both sexes. The t-shirts
will be available via the Fresh Phenom web site (www.FreshPhenom.com) and in select
retailers (to be announced).

“Fresh Phenom is that feeling you get when you encounter someone who you just know
is bound for greatness,” said Fresh Phenom CEO/Co-Founder, Oscar Caba. “It doesn’t
have to be someone famous. It could be anyone that has that something to make you
sit up and take notice. That’s what Fresh Phenom is all about.”

Fresh Phenom is not just about the up and coming fresh faces but giving back as
well. The company will donate a percentage of all sales to Dreams Do Come True, an
organization that grants dreams for kids aged 5 to 18 years of age, regardless of
their sex, race, financial status or physical wellness.

“Dreams Do Come True is a charity that makes a difference one kid at a time,” said
Oscar Caba. “It really captures the spirit that I want Fresh Phenom to embody.”

More information about Dreams Do Come True can be found at www.DreamsDoComeTrue.org.

About Fresh Phenom

CEO Oscar Caba and COO Ralphy Simet, to bring to life the Fresh Phenom movement and
introduce the fresh line to the fashion world and it’s admirers.

Please visit www.myspace.com/FreshPhenom for more information.

For media kit and press inquiries, please contact Natasha Pierre directly at
678-625-8640 or email at natasha@abstract-mediagroup.com


Web Site: http://www.freshphenom.com

Contact Details: Abstract Media Group
ATTN: Natasha Pierre
(P) 678.625.8640(F) 678.625.9243
natasha@abstract-mediagroup.com