Released on: September 5, 2008, 7:26 pm

Press Release Author: Shannon Cherry, APR, MA - www.BeHeardSolutions.com

Industry: Marketing

Press Release Summary: Publicity and marketing expert reveals how to use social
media correctly for business this month!

Press Release Body: Albany, NY -- September 2, 2008 -- Publicity and marketing
expert Shannon Cherry, APR, MA has just released her most recent article in a series
of free articles on her Web site. The article, Use free social networking sites
to get publicity, is available for immediate viewing and audio download at href=\"http://www.thepowerpublicist.com\">www.thepowerpublicist.com.

Many business owners and entrepreneurs complain that they want to use social
networking sites including Facebook and LinkedIn, but aren’t sure how to do it
effectively. According to Cherry, many marketing challenges can be traced back to a
mere handful of mistakes.

Cherry is known as “The Power Publicist,” and is the founder of Be Heard Solutions
(www.beheardsolutions.com), a virtual
publicity and marketing firm. She helps entrepreneurs and business owners attract
more targeted prospects by using the power of publicity and promotions. The author,
international speaker and media professional has more than twenty years experience
as a journalist and public relations practitioner.

This month, the publicity and promotions strategist outlines the common mistakes
most people make when developing a presence on social media sites. By applying the
information in the article, business owners can more clearly define their own
successful marketing strategies and start reaping the rewards, mainly more leads,
customers, sales and money.

“2008 is the year of social networking. It’s free for small business owners to use
to gain publicity – so thousands are signing up on sites like Facebook, MySpace,
LinkedIn and Twitter every day. Unfortunately, for the most part, most entrepreneurs
don’t know how to create a strategy to let such sites promote your business,” says
Cherry. “Remember, social networking is a marketing tool, like any other. If you use
it, you need to be effective in the efforts you put into it.”

Read and download the audio version of Use free social networking sites to get
publicity for free at href=\"http://www.thepowerpublicist.com\">www.thepowerpublicist.com to uncover how
to use the social media as a low-cost, high impact publicity tool.

Upcoming articles will address other ways that business owners can rev up their
results using publicity and promotions. Readers will learn:
- Creating promotional materials
- Low-cost marketing tactics
- Finding newsworthy story ideas

To access the complete article series, visit href=\"http://ww.thepowerpublicist.com\">www.thepowerpublicist.com.

About Be Heard Solutions (href=\"http://www.beheardsolutions.com\">www.beheardsolutions.com)
Founded by The Power Publicist Shannon Cherry, Be Heard Solutions is a virtual
publicity and marketing firm that helps business owners and entrepreneurs attract
more targeted clients and customers by using the power of publicity and promotions.
In addition to one-on-one marketing communications services, Be Heard Solutions also
provides products and learning programs to help business owners, solo-professionals
and consultants take their marketing and their businesses to the next level. For the
free Publicity Power Pack, visit href=\"http://www.beheardsolutions.com\">www.BeHeardSolutions.com.

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Contact:
Shannon Cherry
Be Heard Solutions
800.257.0633
news@cherrycommunications.com

Web Site: http://www.BeHeardSolutions.com

Contact Details: Shannon Cherry
Be Heard Solutions
800.257.0633
news@cherrycommunications.com