Released on: October 16, 2008, 4:46 am

Press Release Author: SalesPush.com

Industry: Software

Press Release Summary:
SalesPush CEO Mark Donkin explains that the current economic slowdown is going the
end the dominance of large corporate software companies.


Press Release Body: Global Slowdown will Kill 'Big Software' - says SalesPush CEO
Mark Donkin

16th October 2008

Mr Mark Donkin, CEO of SalesPush.com, today predicted that the global economic
slowdown will end an era of ever more complex and expensive corporate software
products. Writing on the company's News Forum, Mr Donkin said:

"Large software companies have made a good living over the past 20 years selling
ever more complicated software products, for ever more inflated prices. But this
trend has now peaked and will go into reverse".

Donkin pointed to the dramatic fall in SalesForce.com (CRM) share price as evidence
that companies are turning away from overly engineered systems weighted down by
functionality that is often unused by the majority of employees.

"Businesses are under pressure to innovate as never before. They must respond
instantly to changes in their market places. So they need products that are simple
and adaptable. Products like SalesForce.com and Oracle on-demand are not poor
products per se, but they are too unwieldy and complex for most organisations to use
properly. I cannot tell you how many conversations I have had over the past year
with managers who have purchased these products, often on expensive multi-user
licences, simply to have them languish unadopted by a majority of the employees they
were bought to serve."

He went on to explain that simply delivering products on-demand (the so-called
'software as a service' model) was not enough:

"The key to a successful corporate software deployment is getting buy-in from the
end users. Too many systems are bought by senior management and deployed by diktat.
But if a product isn't simple and quick to get going, employees, especially sales
staff, will find multiple reasons not to use it.

This era of 'big software' is now dead. All but the very largest companies, who can
afford to pay the armies of consultants to explain and implement these systems, are
going to migrate rapidly away to simple to use, often free, products.

The future of corporate software is bright, but it certainly isn't 'big'".

ENDS.

For further info. contact Mark Donkin, CEO of SalesPush.com at
mark.donkin@salespush.com or call +44 7734 256709


Web Site: http://www.salespush.com

Contact Details: Jeremy Howard
SalesPush
Tolworth Tower
Surbiton
Surrey
UK
jeremy.howard@salespush.com
+447701 090045