Residential green energy market in Australia to 2010
Released on: October 16, 2008, 2:01 am
Press Release Author: Bharat Book Bureau
Industry: Energy
Press Release Summary: Introduction: This brief assesses the development of the
green power market in Australia, covering the size of the market and take-up of
accredited green power by state, including forecasts to 2010; competitor performance
and offerings, and consumer attitudes and behaviours.
Press Release Body: Scope of this report
A mid-2008 survey of 1,000 Australian households regarding attitudes towards and
take up of green energy in a broader environmental behaviour context
Breakdown of responses by state, age group, spend and household size
Forecast take up of green power in Australia by state to June 2010
Research and analysis highlights
The opportunity to purchase green power at no extra fee has been an growing factor
in driving customers to switch to green power, followed by media coverage of climate
change and information from retailers.
Only 30% of customers would be prepared to pay extra to switch to a green tariff,
and the majority would only be willing to pay a 1-5% premium.
By June 2010, just under 12% of households in Australia are forecast to be on an
accredited green power tariff, up from 9% as at the end of June 2008.
Key reasons to read this report
Evaluate consumer attitudes and behaviour in relation to green energy and other
environmentally-beneficial activities
Identify differences between consumers in different states, age groups and household
size bands
Compare market shares, tariffs and pricing of the green power retailers, from the
major utilities to the latest new entrants
For further information, please click on the following link:
http://www.bharatbook.com/detail.asp?id=83482
Web Site: http://www.bharatbook.com/detail.asp?id=83482
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