Press Release Summary: Sybase will be showcasing its leading Solutions and
demonstrating its latest Mobile Banking Solutions tackling critical areas in
business
Press Release Body: Dubai, United Arab Emirates, October 13, 2008: Sybase Products
Middle East, the leading provider of Enterprise Infrastructure, information
management and mobile software, today announced that they are planning to make major
announcements during GITEX Technology Week 2008. The company also plans to showcase
its leading solutions tackling critical areas such as data warehousing, mobility,
online banking, mobile banking, business continuity and disaster recovery and many
others.
"GITEX is a global forum for us to interact with key decision makers, technical
professionals and future prospects. It is also the perfect platform to launch our
new initiatives, announce new product releases, and expand channel networks. Sybase
has been participating in GITEX for over 12 years now and we have received excellent
response year on year," says Mr. Hisham Malak, Marketing and Channel Manager at
Sybase Products Middle East.
"Gitex is a great venue for us to further solidify our presence and commitment to
the Middle East Market. We also look forward to meeting our existing and prospective
customers and signing up new channel and strategic partners. Gitex also provides us
an opportunity to work closely with our partners, many of whom will be present at
the Sybase stand," Malak adds.
During GITEX Technology Week 2008, Sybase will be making series of announcements
that will include major customer wins and new partner sign-ups throughout the Middle
East in addition to new product launches. Among the various initiatives, Sybase sees
Gitex as an ideal platform to launch their products and promote their world-class
enterprise and mobility solutions.
"The Middle East IT market continues to grow every year. Companies are now looking
for new cutting-edge technologies and solutions to maintain and enhance their market
presence. They are also seeking ways to extend the life of their existing systems
and offer services that are not conventional," Mr. Malak explains. "With Sybase,
customers can optimize and enhance the investments they already own, link together
the valuable data resources already in place, and extend the reach of
business-critical information to users who were unable to access it before (such as
the users who are on the frontlines)-giving them a financial, agility and
productivity edge across all areas of their business."
Located at Hall 4 (C4-40) at GITEX Technology Week 2008, Sybase will be showcasing
their popular technologies. Global Sybase experts will be flying down to share
Sybase's global success stories with customers and partners in the Middle East.
Sybase will also be hosting their annual dinner at Grand Hyatt Dubai on 21 October
2008 for its customers and partners.
About Sybase:
Sybase is the largest enterprise software company exclusively focused on managing
and mobilizing information from the data center to the point of action. Sybase
provides open, cross-platform solutions that securely deliver information anytime,
anywhere, enabling customers to create an information edge. The world's most
critical data in commerce, communications, finance, government and healthcare runs
on Sybase. With Sybase, customers can optimize and enhance the investments they
already own, link together the valuable data resources already in place, and extend
the reach of business-critical information to users on the front lines-giving them a
financial, agility and productivity edge across all areas of their business.
Sybase is a trademark of Sybase, Inc. (r) indicates registration in the United States
of America.
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