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EPR Archived News |
Music Festivals - Good News for Independent Retailers
Released on: July 13, 2011, 4:55 pm In these testing times of ‘austerity packages’ and reports that disposable income is rapidly dwindling, independent retailers need to grasp every available opportunity to maintain a healthy trade. One area of spending that seems to be on the increase, offering an enthusiastic and relatively captive audience, is the ever expanding line up of music and other festivals being held around the country during the summer months. Those small businesses lucky enough to be situated close to a festival site are being urged to make the most of this surge of visitors by targeting their advertising and point of sale with special offers and promotions aimed specifically at festival goers. Food and drink are particularly popular sellers with local businesses reporting increases in sales of up to 300% on the first day of festivals followed by a healthy steady trade for the rest of the duration. Those retailers who show most imagination by adding to their usual stock with‘festival friendly goods’ such as vegetarian specials, all weather clothing, wellies, waterproof ponchos etc find there’s a seasonal gold mine waiting to be mined right on their doorsteps. Here’s our guide to possible products to sell and how to best catch your festival goer’s attention: • Special offers on vegetarian food: Freestanding acrylic signs at the till Festivals are big business for small retailers. Make sure you’re not missing out. Contact Details: Debra Jamieson
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2012
